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''Real Men of Genius'' is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross—and co-created with copywriter Bill Cimino—at DDB Chicago. The campaign began in 1998〔 under the title ''Real American Heroes'' with 12 radio spots. To date over 200〔 installments have been made. In 2001 the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light is not officially distributed in the UK). The six UK TV spots maintained the same one-minute format and ran for about 18 months.〔 In fall 2003, thirty-second versions of three UK TV spots were edited and seven new ads were produced for US television.〔(【引用サイトリンク】title=Real American Heroes/Real Men of Genius Campaign )〕 Anheuser-Busch is reported to have spent $38 million per year airing just the radio version. ==Sequence== Each sixty-second ad gives mock glorification in the form of a tribute to men in overlooked professions or with humorous or eccentric traits or habits.〔 The language is very observational in style, in part parodying Budweiser's earlier ''This Bud's for You'' campaign〔 The advertisement is set to 1980s style anthemic music. The announcer (Pete Stacker) reads the mock tribute straight〔 Humour in part is derived from juxtaposing over-the-top vocals sung by Dave Bickler.〔 Sometimes these vocals are augmented by a female gospel-style chorus. In addition to providing humour the music is an effective jingle. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Real Men of Genius」の詳細全文を読む スポンサード リンク
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